한글목차

디지털화, 지속가능성, 규제 준수가 혁신적 성장을 촉진

Frost & Sullivan은 건축용 코팅 시장을 다양한 각도에서 분석합니다. 건설 부문의 동향/성장, 고객 선호도, 유통 동향은 지역별로 크게 다르며, 역학에 영향을 미치기 때문에 주요 세분화는 지역별로 분류됩니다.

DIY 사용자와 전문 업체들의 동향을 심층적으로 분석하여 각 지역별로 고객의 차이점을 강조합니다. 또한, 신축과 재도장, 주거용과 비주거용, 인테리어와 외장용 등 주요 하위 부문을 분석합니다. 이 조사의 목적은 이러한 동향이 건축용 코팅 시장에서 다양한 코팅 제품, 배합 및 기술 발전의 개발에 어떤 영향을 미치는지 파악하는 것입니다. 또한, Frost & Sullivan은 목재, 금속, 석재 등 다양한 건축용 기판에 사용되는 코팅의 종류에 주목하고 있습니다.

주로 사용되며 예측 기간 동안 성장이 예상되는 화학 및 기술, 목재, 금속, 석재와 같은 기판 유형과의 연관성을 고려합니다. 경쟁 상황, 매각, 인수합병(M&A), 신규 시장 진입, 제품 도입/강화도 분석합니다. 분석의 마지막에는 건축용 코팅 시장의 이해관계자들의 세 가지 성장 기회에 대해 논의하고 있습니다.

주요 경쟁사

• Sherwin-Williams
• Akzo Nobel
• Dunn-Edwards (Nippon)
• Benjamin Moore
• Behr Paint Company (Masco)
• Tnemec Company Inc.
• Cloverdale Paint
• RPM International Inc
• Pittsburg Paint Company (American Industrial Partners)
• PPG Industries (Latin America)
• Sherwin-Williams
• Akzo Nobel
• Hempel
• Nippon Paint Holdings
• Jotun
• PPG
• Teknos Oy
• DAW SE
• Brillux GmbH & Co. KG
• Kansai Helios Coatings GmbH
• Colortek (Kassaa Group)
• Berger Paints
• Akzo Nobel
• Asian Paints
• Hempel
• Jotun
• Nippon Paint Holdings
• PPG
• 3Trees (SKSHU)
• KCC Corporation
• Guangdong Maydos Building Materials Limited Company
• Kansai Paint Co Ltd
• SK Kaken Co. Ltd
• TOA Paint
• Noroa Paints & Coatings (Noroo Holdings)
• Akzo Nobel
• Asian Paints
• Hempel
• Jotun
• PPG
• Berger Paints
• Kansai Nerolac Paints Ltd
• JSW Paints
• Indigo Paints
• Shalimar Paints
• Birla Opus Paint (Grasim Industries)
• Colortek (Kassaa Group)
• Nippon Paint Holdings
• Guangdong Maydos Building Materials Ltd Co.
• Noroa Paints & Coatings (Noroo Holdings)

목차

성장 환경 : 건축용 코팅 시장 전환

• 왜 성장이 어려워지는가?
• The Strategic Imperative 8(TM)
• 건축용 코팅 시장에 대한 3대 전략적 원칙의 영향

건축용 코팅 시장 생태계

• 분석 범위
• 지역적 범위 : 주요 세분화
• 세분화, 기재 유형별
• 건축용 코팅 세분화
• 범위와 세분화
• 제품 부문 중복의 가능성과 진화하는 시장 역학
• 밸류체인
• 원재료 공급업체
• 유통 채널
• 유통 채널 분석
• 유통 채널 분석 : 온라인 구입
• 유통 채널 분석 : 오프라인 구매
• 건축용 코팅 시장의 컬러 역학
• AI에 의한 컬러 매칭의 주요 발전
• 규제
• 페인트 재활용
• 페인트 재활용의 대처 사례 연구 : AKZONOBEL N.V.

건축용 코팅 시장의 주목 기업

• 세계의 경쟁 환경
• 주요 경쟁사

건축용 코팅 세계 시장의 성장 제너레이터

• 성장 지표
• 성장 촉진요인
• 성장 촉진요인 분석
• 성장 억제요인
• 성장 억제요인 분석
• 성장 촉진요인과 억제요인 요약 : 예측에 관한 인사이트

매출·수량 예측

• 예측 분석
• 매출 예측, 기재 유형별
• 수량 예측, 기재 유형별
• 건축용 코팅의 기재로서의 목재와 목재용 코팅을 둘러싼 동향
• 목재 : 출하량 점유율 예측, 기술별
• 목재 : 출하량 점유율 예측, 화학별
• 건축용 코팅의 기재로서의 금속과 금속용 코팅을 둘러싼 동향
• 금속 : 출하량 점유율 예측, 기술별
• 금속 : 출하량 점유율 예측, 화학별
• 석공 : 출하량 점유율 예측, 기술별
• 석공 : 출하량 점유율 예측, 화학별
• 매출 예측, 지역별
• 수량 예측, 지역별
• 수량 예측, 고객 유형별
• 분석, 고객 유형별
• 수량 예측, 최종 용도 용도별
• 분석, 최종 용도 용도별
• 수량 예측, 건설 유형별
• 분석, 건설 유형별
• 수량 예측, 환경 유형별
• 분석, 환경 유형별
• 가격 동향과 예측 분석
• 매출 점유율
• 매출 점유율 분석
• 주목할 만한 합병, 인수, 매각

성장 제너레이터 : 아메리카

• 부문 특징과 개요
• 성장 지표
• 매출·수량 예측
• 수량 예측, 환경 유형별
• 예측 분석
• 수량 예측, 고객 유형별
• 분석, 고객 유형별
• 수량 예측, 최종 용도 용도별
• 분석, 최종 용도 용도별
• 수량 예측, 건설 유형별
• 분석, 건설 유형별
• 출하량 점유율 예측, 기재별
• 경쟁 환경

성장 제너레이터 : 유럽

• 부문 특징과 개요
• 성장 지표
• 매출·수량 예측
• 수량 예측, 환경 유형별
• 예측 분석
• 수량 예측, 고객 유형별
• 분석, 고객 유형별
• 수량 예측, 최종 용도 용도별
• 분석, 최종 용도 용도별
• 수량 예측, 건설 유형별
• 분석, 건설 유형별
• 출하량 점유율 예측, 기재별
• 경쟁 환경

성장 제너레이터 : 아시아태평양

• 부문 특징과 개요
• 성장 지표
• 매출·수량 예측
• 수량 예측, 환경 유형별
• 예측 분석
• 수량 예측, 고객 유형별
• 분석, 고객 유형별
• 수량 예측, 최종 용도 용도별
• 분석, 최종 용도 용도별
• 수량 예측, 건설 유형별
• 분석, 건설 유형별
• 출하량 점유율 예측, 기재별
• 경쟁 환경

성장 제너레이터 : 중동, 아프리카, 남아시아(MEASA)

• 부문 특징과 개요
• 성장 지표
• 매출·수량 예측
• 수량 예측, 환경 유형별
• 예측 분석
• 수량 예측, 고객 유형별
• 분석, 고객 유형별
• 수량 예측, 최종 용도 용도별
• 분석, 최종 용도 용도별
• 수량 예측, 건설 유형별
• 분석, 건설 유형별
• 출하량 점유율 예측, 기재별
• 경쟁 환경

건축용 코팅 시장의 성장 기회

• 성장 기회 1 : 지속가능성에 대한 더 넓은 관점 채택
• 성장 기회 2 : 디지털화와 E-Commerce 추진
• 성장 기회 3 : 번들 서비스

부록·다음 단계

• 성장 기회의 이점과 영향
• 다음 단계
• 자료 리스트
• 면책사항

영문목차

Digitalization, Sustainability, and Regulatory Compliance are Driving Transformational Growth

In this study, Frost & Sullivan analyzes the architectural coatings market from different perspectives. The primary segmentation is by region because construction sector trends/growth, customer preferences, and distribution trends vary significantly across regions, influencing the dynamics.

We dive deeper into trends between DIYers and professional contractors and highlight customer differences in various regions. Other key subsegments covered in the analysis include new construction versus repainting, residential versus non-residential, and interior and exterior paint applications. The study aims to capture how these trends impact the development of various coating products, formulations, and technological advancements in the architectural coatings market. Frost & Sullivan also highlights the types of paints used in multiple building substrates, such as wood, metal, and masonry.

Chemistries and technologies predominantly used and poised for growth during the forecast period are discussed with relevance to substrate types, such as wood, metal, and masonry. Competitive landscape, divestments, mergers and acquisitions, new market entrants, and product introductions/enhancements are analyzed. The analysis concludes by discussing three growth opportunities for stakeholders in the architectural coatings market.

Key questions the study aims to answer:

• How does the value chain in the architectural coatings market work?
• What are the drivers and restraints for architectural coatings?
• How big is the architectural coatings market in terms of volume and revenue, and what applications present growth opportunities?
• How are the construction industry dynamics (new construction and renovation) impacting the adoption and demand for various coatings?
• How are the companies placed in the architectural coatings market, and what are the competitive aspects?

Scope of Analysis

• In this study, Frost & Sullivan assesses the current status and prospects of the global architectural coatings market. We consider volume shipments and revenue from architectural coatings from 2021 to 2031, with revenues recorded at the manufacturer level. The study includes both decorative architectural coatings and protective exterior construction coatings.
• The study scope includes interior and exterior coatings in the construction of structures such as residential buildings, as well as commercial and industrial complexes such as power plants, warehouses, factories, and skyscrapers. We excluded coatings used in infrastructure applications.
• The study explores 3 significant segments: masonry, metal, and wood. Analyses cover region, chemistry, technology, customer type, end-use application, environment type, and construction type.

The Impact of the Top 3 Strategic Imperatives on the Architectural Coatings Market

Disruptive Technologies

WHY

Due to tight construction timelines, builders, painters, and customers need to complete painting on time. This has led to significant product developments that speed the painting process.

Repainting is another major market where ease of application, choice of color, and type of paint continue to be crucial.

FROST PERSPECTIVE

Paint formulators are making significant progress in helping customers with the paint selection and application process. Peelable paints, single-layer paints, and wet-on-wet paints are gaining more market penetration as they simplify the painting process.

It is also becoming critical to help customers speed up their color selection process. Simulation tools, real-time color matching tools, and software solutions to offer highly customizable color shades, finishes, tones, and textures will assist customers in their selection processes, thereby speeding up the decision-making process.

Transformative Megatrends

WHY

Safety is key in the architectural coatings market, especially for indoor applications. Enhancing indoor air quality is a vital focus area for coating formulators.

The transition from solvent to low-volatile organic compound (VOC) coatings, such as waterborne, high solids, and radiation-curable formulations, has progressed over the past few decades. Recent focus has been on safety regarding the use of hazardous chemicals in paints.

FROST PERSPECTIVE

Regulations worldwide are compelling the elimination of per- and polyfluoroalkyl substances (PFAS), chromates, and dimethylformamide, among others, in coating formulations. This opens opportunities to develop new/alternative chemistries for resins, additives, and pigments in coatings.

The development of bio-based/renewable coating formulations is gaining interest as formulators work to eliminate harmful environmental impurities in the process, reduce carbon emissions in the environment, or improve the energy efficiency of buildings as they are garnering interest.

Industry Convergence

WHY

Initiatives to improve paint and coating recycling have been gaining popularity in several market segments, and it has become a focus area as sparingly used architectural paints are often wasted and end up in landfills or being incinerated.

Stakeholders are working to establish a circular economy for paints, where the collection, recycling, and production of valuable paints or other products can happen seamlessly.

FROST PERSPECTIVE

Establishing a circular economy will involve collaborations between paint formulators and industry groups/companies that reclaim, sort, and refine used paints.

Paint formulators such as AkzoNobel are developing paints with up to 35% recycled content.

Groups and entities involved in testing and certifying recycled paints will also play a crucial role in the future.

Growth Drivers

• The increasing share of premium products boosts revenues.
• The construction industry growth across regions accelerates the demand for coatings.
• Refurbishment activities spur coatings demand.

Growth Restraints

• The surge in demand for factory-applied coatings deters demand for traditional coatings.
• The trend toward prefabricated or modular construction deters demand for traditional coatings.
• The rising popularity of single-layer coatings and primer-less paints deters volume growth.
• Alternatives to paint are recording growth in popularity among consumers.

Forecast Analysis

• The global architectural paints and coatings market has been recovering from the impact of the pandemic. It is likely to experience robust growth during the medium and long term of the forecast period.
• There has been a surge in demand for paints with dirt-repelling properties, self-healing, self-cleaning, antimicrobial properties, and superior weather resistance. Environmentally sustainable products such as VOC-free paints, coatings that improve indoor air quality, and bio-based and renewable paint formulations are gaining traction.
• A growing focus is developing paints that improve sustainability beyond VOC emissions and bio-based raw materials. Companies are developing paints that help buildings reduce energy consumption, such as cool/white/heat reflecting coatings.
• Integrating high-end digital services using user-friendly tools and platforms is becoming a key competitive aspect to match consumer expectations with product formulation and color matching capabilities of coating companies. VR, AR, and AI will be crucial in the coating formulation landscape during the forecast period.
• Customers increasingly look to reduce time spent on painting activities, and formulators are trying to achieve this by developing quick-drying paints, wet-on-wet-on-wet coatings, single-layer paints, and primer-less paints. These developments will likely result in a higher mix of premium coating solutions. However, these products eventually reduce the number of coatings required per building, bringing down the volumes.
• Frost & Sullivan expects the rising share of powder and coil coatings (excluded in the scope of this report) within architectural applications during the forecast period to deter the volumes of coatings.

Key Competitors

• Sherwin-Williams
• Akzo Nobel
• Dunn-Edwards (Nippon)
• Benjamin Moore
• Behr Paint Company (Masco)
• Tnemec Company Inc.
• Cloverdale Paint
• RPM International Inc
• Pittsburg Paint Company (American Industrial Partners)
• PPG Industries (Latin America)
• Sherwin-Williams
• Akzo Nobel
• Hempel
• Nippon Paint Holdings
• Jotun
• PPG
• Teknos Oy
• DAW SE
• Brillux GmbH & Co. KG
• Kansai Helios Coatings GmbH
• Colortek (Kassaa Group)
• Berger Paints
• Akzo Nobel
• Asian Paints
• Hempel
• Jotun
• Nippon Paint Holdings
• PPG
• 3Trees (SKSHU)
• KCC Corporation
• Guangdong Maydos Building Materials Limited Company
• Kansai Paint Co Ltd
• SK Kaken Co. Ltd
• TOA Paint
• Noroa Paints & Coatings (Noroo Holdings)
• Akzo Nobel
• Asian Paints
• Hempel
• Jotun
• PPG
• Berger Paints
• Kansai Nerolac Paints Ltd
• JSW Paints
• Indigo Paints
• Shalimar Paints
• Birla Opus Paint (Grasim Industries)
• Colortek (Kassaa Group)
• Nippon Paint Holdings
• Guangdong Maydos Building Materials Ltd Co.
• Noroa Paints & Coatings (Noroo Holdings)

Table of Contents

Growth Environment: Transformation in the Architectural Coatings Market

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Architectural Coatings Market

Ecosystem in the Architectural Coatings Market

• Scope of Analysis
• Geographic Scope: Primary Segmentation
• Segmentation by Substrate Type
• Architectural Coatings Segmentation
• Scope and Segmentation
• Potential Overlaps in Product Segments and Evolving Market Dynamics
• Value Chain
• Raw Material Suppliers
• Distribution Channel
• Distribution Channel Analysis
• Distribution Channel Analysis: Online Purchasing
• Distribution Channel Analysis: Offline Purchasing
• Color Dynamics in the Architectural Coatings Market
• Key Developments in AI-powered Color Matching
• Regulations
• Paint Recycling
• Case Study for Paint Recycling Initiatives: AKZONOBEL N.V.

Companies to Action in the Architectural Coatings Market

• Global Competitive Environment
• Key Competitors

Growth Generator in the Global Architectural Coatings Market

• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Restraints
• Growth Restraint Analysis
• Summary of Drivers and Restraints: Forecast Considerations

Revenue and Volume Forecast

• Forecast Analysis
• Revenue Forecast by Substrate Type
• Volume Forecast by Substrate Type
• Wood as a Substrate in Architectural Coatings and Trends Around Wood Coatings
• Wood: Volume Shipment Share Forecast by Technology
• Wood: Volume Shipment Share Forecast by Chemistry
• Metal as a Substrate in Architectural Coatings and Trends Around Metal Coatings
• Metal: Volume Shipment Share Forecast by Technology
• Metal: Volume Shipment Share Forecast by Chemistry
• Masonry: Volume Shipment Share Forecast by Technology
• Masonry: Volume Shipment Share Forecast by Chemistry
• Revenue Forecast by Region
• Volume Forecast by Region
• Volume Forecast by Customer Type
• Analysis by Customer Type
• Volume Forecast by End-use Application
• Analysis by End-use Application
• Volume Forecast by Construction Type
• Analysis by Construction Type
• Volume Forecast by Environment Type
• Analysis by Environment Type
• Pricing Trends and Forecast Analysis
• Revenue Share
• Revenue Share Analysis
• Notable Mergers, Acquisitions, and Divestments

Growth Generator: Americas

• Segment Characteristics and Overview
• Growth Metrics
• Revenue and Volume Forecast
• Volume Forecast by Environment Type
• Forecast Analysis
• Volume Forecast by Customer Type
• Analysis by Customer Type
• Volume Forecast by End-use Application
• Analysis by End-use Application
• Volume Forecast by Construction Type
• Analysis by Construction Type
• Volume Shipment Share Forecast by Substrate
• Competitive Environment

Growth Generator: Europe

• Segment Characteristics and Overview
• Growth Metrics
• Revenue and Volume Forecast
• Volume Forecast by Environment Type
• Forecast Analysis
• Volume Forecast by Customer Type
• Analysis by Customer Type
• Volume Forecast by End-use Application
• Analysis by End-use Application
• Volume Forecast by Construction Type
• Analysis by Construction Type
• Volume Shipment Share Forecast by Substrate
• Competitive Environment

Growth Generator: APAC

• Segment Characteristics and Overview
• Growth Metrics
• Revenue and Volume Forecast
• Volume Forecast by Environment Type
• Forecast Analysis
• Volume Forecast by Customer Type
• Analysis by Customer Type
• Volume Forecast by End-use Application
• Analysis by End-use Application
• Volume Forecast by Construction Type
• Analysis by Construction Type
• Volume Shipment Share Forecast by Substrate
• Competitive Environment

Growth Generator: MEASA

• Segment Characteristics and Overview
• Growth Metrics
• Revenue and Volume Forecast
• Volume Forecast by Environment Type
• Forecast Analysis
• Volume Forecast by Customer Type
• Analysis by Customer Type
• Volume Forecast by End-use Application
• Analysis by End-use Application
• Volume Forecast by Construction Type
• Analysis by Construction Type
• Volume Shipment Share Forecast by Substrate
• Competitive Environment

Growth Opportunity Universe in the Architectural Coatings Market

• Growth Opportunity 1: Adopt a Wider View of Sustainability
• Growth Opportunity 2: Pursue Digitization and eCommerce
• Growth Opportunity 3: Bundle Services

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer