세계 과일 분말 시장 규모는 2024년 204억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 281억 달러에 달하고, 2025-2033년 3.6%의 연평균 성장률(CAGR)을 보일 것으로 전망하고 있습니다. 소비자의 건강 및 웰빙에 대한 인식 증가, 식음료 산업에서 제품 채택 증가, 비건 및 식물성 식단의 인기 증가 등이 시장을 주도하는 주요 요인으로 꼽힙니다.
주요 시장 성장 촉진요인 : 자연적이고 건강한 식품에 대한 소비자 수요 증가는 과일 분말 시장의 중요한 촉진요인입니다. 기능성 식품 및 음료 식품의 인기가 높아지면서 다양한 제형에 과일 분말의 사용이 증가하고 있습니다. 또한, 식품 가공 기술의 발전으로 과일 분말은 생산자와 소비자 모두에게 더 친숙하고 저렴하게 다가갈 수 있게 되었습니다.
주요 시장 동향 : 소비자의 건강 지향과 환경 인식이 높아짐에 따라 유기농 및 유전자 변형이 없는 과일 분말에 대한 수요가 증가하고 있습니다. 건강상의 이점과 독특한 맛으로 인해 아사이, 구기 등 이국적인 과일 분말에 대한 수요가 증가하고 있습니다. 또한, 미용 및 화장품 산업에서 과일 분말의 사용이 확대되고 있습니다. 이는 과일 분말 시장 점유율 확대에 기여하고 있습니다.
지리적 동향 : 북미와 유럽은 소비자의 높은 인식과 천연 성분에 대한 강한 선호로 인해 과일 분말의 주요 시장으로 부상하고 있습니다. 아시아태평양은 도시화, 가처분 소득 증가, 중산층 증가에 힘입어 빠르게 성장하고 있습니다. 라틴아메리카와 아프리카의 신흥 시장도 건강에 대한 인식이 높아지고 식습관이 변화하면서 잠재력을 발휘하고 있습니다.
경쟁 구도: 주요 시장 진출기업으로는 Aarkay Food Products Ltd., Dohler Group SE, Drytech Processes(I) Pvt Ltd, European Freeze Dry, FutureCeuticals Inc.(&Sons Inc.), Iprona SpA, Kanegrade Ltd. 등이 있습니다.
과제와 기회: 과일 분말 시장의 주요 과제 중 하나는 건조 과정에서 영양가와 풍미를 유지하는 것입니다. 그러나 이는 기업들에게 혁신적이고 진보된 가공 기술을 개발할 수 있는 기회이기도 합니다. 또한, 소비자들의 클린 라벨 제품에 대한 선호도가 높아짐에 따라 제조업체들은 과일 분말을 자연스럽고 건강한 무첨가물 선택으로 판매할 수 있는 큰 기회를 제공합니다.
편의점 식품에 대한 선호도 증가
과일 분말은 저렴하고 사용하기 쉽고, 유통기한이 길고, 풍미가 풍부합니다. 과일 분말로 제조된 과일 음료는 저렴하고 널리 소비되고 있습니다. 과일 분말은 다양한 요리와 음료에 쉽게 첨가할 수 있습니다. 신선한 과일은 계절에 따라 달라지지만, 과일 분말은 과일의 풍미를 유지하여 일년 내내 사용할 수 있습니다. 따라서 식품 사업자는 고객에게 다양한 제품을 제공할 수 있습니다. 과일 분말과 관련된 편의성으로 인해 과일 분말 시장의 성장은 예측 기간 동안 확대될 것으로 예측됩니다.
기능성 음료에 대한 폭넓은 적용 범위
과일 분말은 건강상의 이점으로 인해 음료 및 식품 분야에서 다양한 기능성 음료의 제조에 활용되고 있습니다. 에너지 드링크, 즉석 차, 스포츠 퍼포먼스 음료, 강화 과일 음료는 모두 기능성 음료의 한 예입니다. 대부분의 기능성 음료는 면역, 소화, 심장 건강, 에너지, 포만감 등 건강상의 이점을 제공합니다. 과일 분말은 음료에 맛과 질감을 더하는 능력으로 인해 기능성 음료에 가장 필수적인 원료 중 하나로 간주됩니다. 소비자의 높은 가처분 소득은 건강상의 이점에 대한 소비자의 지식 증가와 함께 과일 분말 시장 수익의 중요한 성장 촉진요인으로 볼 수 있습니다.
제품 관련 영양학적 이점에 대한 인식이 높아짐
탈수 과일 분말로도 알려진 과일 분말은 식품 분야에서 널리 사용되는 분무 건조 또는 분무로 알려진 제조 공정을 사용하여 제조됩니다. 제조업체는 과일과 식물의 관능적 특성을 유지하면서 과일의 미네랄, 중요한 비타민, 필수 영양소를 보존하기 위해 최첨단 장비를 사용합니다. 이 분말은 천연의 영양가를 감소시키고 화학물질이나 인공 첨가물을 포함하지 않기 때문에 전 세계의 다양한 제조업체에서 사용하고 있습니다. 건강 지향적인 소비자와 운동 애호가들이 증가함에 따라 생산자들은 부가가치가 높은 영양을 제공하기 위해 적응성 식품 생산에 과일 분말을 사용하게 되었습니다. 과일 분말에는 불용성 식이섬유가 많이 함유되어 있어 소화기관을 지원하고 장내 환경을 조성하는 프리바이오틱스 역할을 합니다. 이는 과일 분말 시장 전망을 긍정적으로 만들고 있습니다.
The global fruit powder market size reached USD 20.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The increasing awareness about health and wellness among consumers, the rising product adoption in the food and beverage industry, and the growing popularity of vegan and plant-based diets are some of the major factors propelling the market.
Major Market Drivers: Increasing consumer demand for natural and healthy food products is a significant driver of the fruit powder market. The rising popularity of functional foods and beverages boosts the utilization of fruit powders in various formulations. Additionally, advancements in food processing technology have made fruit powders more accessible and affordable for both producers and consumers.
Key Market Trends: There is a growing trend towards organic and non-GMO fruit powders as consumers become more health-conscious and environmentally aware. The demand for exotic fruit powders, such as acai and goji, is on the rise, driven by their perceived health benefits and unique flavors. Furthermore, the use of fruit powders in the beauty and cosmetics industry is expanding, as these ingredients are valued for their natural and antioxidant properties. This, in turn, is contributing to the fruit powder market share.
Geographical Trends: North America and Europe are leading markets for fruit powders, driven by high consumer awareness and a strong preference for natural ingredients. The Asia-Pacific region is experiencing rapid growth, fueled by increasing urbanization, rising disposable incomes, and a burgeoning middle class. Emerging markets in Latin America and Africa are also showing potential due to growing health awareness and changing dietary habits.
Competitive Landscape: Some of the key market players include Aarkay Food Products Ltd., Dohler Group SE, Drytech Processes (I) Pvt Ltd, European Freeze Dry, FutureCeuticals Inc. (R. J. Van Drunen & Sons Inc.), Iprona SpA, and Kanegrade Ltd, among others.
Challenges and Opportunities: One of the main challenges in the fruit powder market is maintaining the nutritional value and flavor integrity during the drying process. However, this also presents opportunities for companies to innovate and develop advanced processing technologies. Additionally, the increasing consumer shift towards clean label products offers a significant opportunity for manufacturers to market their fruit powders as natural, healthy, and additive-free options.
Growing preference for convenience food
Fruit powders are inexpensive and easy to use, with a longer shelf life and concentrated flavor. Fruit beverages produced with fruit powders are inexpensive and widely available for consumption. Fruit powder is easily incorporated into a variety of dishes and beverages. Fresh fruits are seasonal, while fruit powders retain the flavor of the original fruits and can be used throughout the year. This allows food businesses to produce a variety of goods for their customers. With the convenience associated with fruit powders, the fruit powder market growth is likely to expand during the forecast period.
Wide spectrum of applications of the product in functional beverages
Fruit powders are utilized in the food and beverage sector to produce a variety of functional beverages due to the health advantages they provide. Energy drinks, ready-to-drink teas, sports and performance drinks, and enhanced fruit drinks are all examples of functional beverages. The majority of functional drinks offer health benefits such as immunity, digestion, heart health, energy, and satiety. Fruit powders are regarded as one of the most essential ingredients in functional beverages due to their ability to add flavor and texture to the drinks. Consumers' high disposable income, combined with increased consumer knowledge of health benefits, can be viewed as a significant growth driver for the fruit powder market revenue.
Rising awareness about nutritional benefits associated with the product
Fruit powder, also known as dehydrated fruit powder, is made using a manufacturing process known as spray drying or atomization, which is widely used in the food sector. The manufactures utilize cutting-edge equipment to preserve minerals, important vitamins, and essential nutrients in fruits while also maintaining the sensory features of fruits and plants. These powders reduce natural nutritional value and include no chemicals or artificial additives, which are used by various manufacturers around the world. The growing number of health-conscious consumers and gym enthusiasts has prompted producers to employ fruit powder in adaptable food production with the goal of providing value-added nutrition. Fruit powders include a high concentration of insoluble fiber, which supports the digestive system and acts as a prebiotic for general gut health. This, in turn, is creating a positive fruit powder market outlook.
Mango dominates the market
Mango fruit powder is a form of dried, ground ripe mangoes. It is used as a natural sweetener and to add flavor and color to food products. Further, it can be used in smoothies, yogurt, oatmeal, baked goods, and as a topping for ice cream. It is also a source of vitamin C and other beneficial compounds that may have health benefits such as reducing the risk of heart diseases and cancer and improving skin health. Such associated advantages are catalyzing its demand and contributing to the fruit market recent developments.
Spray dried hold the largest share in the market
The spray-dried segment is leading the market. Spray drying is a method that uses a hot gas to quickly dry a liquid or slurry into a dry powder. This approach is recommended for drying thermally sensitive products that must maintain a consistent and tiny particle size. This process is used for producing fruit powder. Spray drying is a process that enables the retention of the taste and coloration of the fruits. In addition to producing the powder, this procedure extracts moisture from the powder, allowing it to be stored longer time. Such advantages are expected to offer the fruit powder market recent opportunities.
Business to business hold the maximum share in the market
The business to business segment dominates the global fruit powder market overview. A business to business (B2B) distribution channel is the path or series of intermediaries that permits the flow of a product or service from the producer or manufacturer to the final business customer. B2B transactions feature companies as customers rather than individual consumers. Every stage of the distribution chain increases the value of the product or service and ensures a smooth transfer from producer to final corporate consumer.
Beverages hold the maximum share in the market
The beverages segment owns the largest market share, as per the fruit powder market report. Fruit powder is a multifaceted ingredient with diverse uses in beverages. Its usage can augment beverages' taste, color, and nutritional composition. It is employed to impart authentic fruit flavors to beverages. Moreover, it can improve beverages with vivid and authentic colors, removing the necessity for synthetic food colorings. This is especially important for consumers who have a preference for clean-label products. Likewise, adding fruit powder to beverages can enrich them with vitamins, minerals, and fiber, enhancing their nutritional composition. These factors boost the usage of fruit powder in the beverage industry, thereby expanding the fruit powder industry.
Europe leads the market, accounting for the largest fruit powder market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for fruit powder.
As per the fruit powder market forecast, the aging population, rising demand for nutritional and functional foods, particularly bakery items, and growing consumer health concerns are all major drivers of the market in Europe. The food processing ingredients sector places a priority on sustainability. This suggests that most companies have a built-in sustainability plan that ensures continuity throughout the entire chain. For instance, retail outlets are increasingly seeking that ingredient suppliers commit to sustainability or provide labelling. Germany is a good geographical location for fruit powder producers since it is centrally placed in Europe, with well-developed transportation channels and food processors that can export these powders to other European countries.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: