로보콜 완화 및 브랜디드 콜링 시장(2025-2030년)

Robocall Mitigation & Branded Calling Market: 2025-2030

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한글목차

로보콜 사기 : 전 세계 소비자 손실은 2025년 800억 달러 이상, 2026년 감소세로 돌아설 전망

주요 통계
2025년 로보콜 사기에 의한 피해 총액:	800억 달러
2030년 브랜디드 콜링에 의한 총매출:	23억 달러
브랜디드 콜링 시장 성장률:	1,720%
예측 기간:	2025-2030년

이 조사 패키지는 빠르게 발전하고 있는 로보콜 완화 및 브랜디드 콜링 시장에 대한 상세한 분석을 제공합니다. 모바일 사업자, 규제 당국, 로보콜 완화 및 브랜디드 콜링 벤더 등 이해관계자들은 향후 성장, 주요 동향, 경쟁 환경을 파악할 수 있습니다. 또한, 규제 환경의 변화와 새로운 프레임워크에 대해서도 분석합니다.

이 조사 제품군에는 로보콜 완화 및 브랜디드 콜링의 채택과 향후 성장을 매핑하는 데이터에 대한 액세스, 최신 시장 기회를 파악할 수 있는 심층 조사 등 여러 가지 개별 구매 옵션이 포함되어 있습니다. 또한, 로보콜 완화 및 브랜디드 콜링 분야의 19개 시장 선도기업에 대한 광범위한 분석을 포함한 자료도 포함되어 있습니다.

이 두 가지를 결합하여 빠르게 진화하는 이 시장을 이해하고, 로보콜 완화 벤더와 모바일 사업자가 향후 전략을 수립하는 데 중요한 도구로 활용할 수 있습니다. 이 조사 자료집은 타의 추종을 불허하는 포괄성으로 인해 이 불확실하고 빠르게 성장하는 시장의 미래를 예측하는 데 매우 유용한 리소스가 될 것입니다.

주요 특징

• 시장 역학 : 본 보고서는 로보콜 완화 및 브랜디드 콜링 시장의 주요 동향과 시장 영향에 대한 인사이트를 제공합니다. 이번 조사에서는 불법 로보콜에 AI를 활용하는 악의적인 업체들의 문제, 특히 AI가 생성한 음성을 불법 통화에 사용하는 것, 오버더탑 플랫폼과 왕기리 2.0에서 불법 로보콜이 야기하는 혼란에 대해 다룹니다. 이번 조사에서는 불법 로보콜에 대한 정부의 개입, 북미 연방통신위원회(FCC)와 같은 규제 당국의 규제, 브랜디드 콜링과 같은 대안적 로보콜 완화 방안에 대한 평가가 이루어집니다. 주요 61개국의 현재 상황과 향후 성장에 대한 지역별 시장 성장 분석도 포함되어 있습니다.
• 주요 요점 및 전략적 제안 : 로보콜 완화 및 브랜디드 콜링 시장의 주요 발전 기회와 조사 결과를 상세히 분석하고, 이해관계자를 위한 전략적 제안을 제공합니다.
• 벤치마크 산업 예측 : 합법적인 통화, 불법 로보콜 트래픽, 브랜드 인증 API 통화 시장 성장에 대한 5년간의 예측 데이터베이스를 제공합니다.
• Juniper Research의 경쟁사 리더보드 : Juniper Research의 경쟁사 리더보드는 19개 주요 로보콜 완화 및 브랜디드 콜링 벤더의 역량을 시장 실적, 수익, 미래 사업 전망 등의 기준으로 평가합니다.

샘플보기

시장 데이터 및 예측 보고서

샘플보기

시장 동향 및 전략 보고서

시장 데이터 및 예측 보고서

본 조사 제품군에는 다음과 같은 지표가 포함되어 있습니다:

• 로보콜 총수
• 부정 로보콜 총수
• 로보콜 성공 건수
• 로보콜로 인한 총 사기 피해 건수
• 브랜디드 콜링 인증 API 콜의 총 개수
• 브랜디드 콜링 인증 API 콜의 플랫폼 수익 합계

Juniper Research의 인터랙티브 예측(Excel)은 다음과 같은 기능을 제공합니다:

• 통계 분석 : 사용자는 데이터 기간 동안 모든 지역과 국가에 대해 표시되는 특정 지표를 검색할 수 있습니다. 그래프는 쉽게 수정할 수 있으며, 클립보드로 내보낼 수 있습니다.
• 국가별 데이터 도구 : 이 도구에서는 예측 기간 동안 모든 지역과 국가의 지표를 볼 수 있습니다. 검색창을 통해 표시되는 지표를 좁힐 수 있습니다.
• 국가별 비교 도구 : 특정 국가를 선택하여 비교할 수 있습니다. 그래프 내보내기 기능도 있습니다.
• What-if 분석 : 5가지의 인터랙티브 시나리오를 통해 예측의 가정과 비교할 수 있습니다.

목차

시장 동향·전략

제1장 중요 포인트·전략적 제안

• 중요 포인트·전략적 제안

제2장 로보콜 완화 : 향후 시장 전망

• 로보콜 완화 : 소개
• AI와 ML의 진보
  • 부정행위의 AI
  • 로보콜 완화의 AI
• 정부와 규제 당국의 개입
• VoIP 네트워크로의 전환
• 신호 레벨에서의 로보콜 완화
• 옴니채널 공격
• 로보콜 완화 성공
• 강화된 네트워크 보안 요건
• 이해관계자 교육과 의식 향상
• 5G 네트워크로의 전환

제3장 브랜디드 콜링 : 향후 시장 전망

• 브랜디드 콜링 : 소개
• 브랜디드 콜링 제한
  • BCID
• 음성 채널의 가치
• 모바일 가입자의 인지와 교육
  • 음성 채널의 가치를 높이는 오퍼레이터 전략

제4장 국가별 준비 지수

• 국가별 준비 지수 : 소개
• 초점 시장
• 성장 시장
• 포화 시장
• 신흥 시장

경쟁 리더보드

제1장 경쟁 리더보드

제2장 벤더 개요

• 로보콜 완화 및 브랜디드 콜링 시장 : 벤더 개요
  • BICS(Proximus Global)
  • First Orion
  • Hiya
  • iconectiv
  • LANCK Telecom
  • Metaswitch
  • Mobileum
  • Neural Technologies
  • Numeracle
  • NUSO
  • Ribbon Communications
  • SecurityGen
  • Sinch
  • Subex
  • TNS
  • TransNexus
  • TransUnion
  • Twilio
  • XConnect
• 조사 방법
• 제한과 해석
• 관련 조사

데이터·예측

제1장 시장 예측·중요 포인트

제2장 로보콜 완화 및 브랜디드 콜링 예측

• 로보콜 : 예측 방법
• 휴대폰 가입자가 수신한 로보콜 총수
• 휴대폰 가입자가 수신한 사기 로보콜 총수
• 성공한 로보콜 총수
• 로보콜에 의한 사기 피해 총액

제3장 브랜디드 콜링 예측

• 예측 방법·가정
• 브랜디드 콜링 인증 통화 총수
• 브랜디드 콜링 인증 통화 플랫폼 총매출

ksm

영문 목차

영문목차

'Robocalling Fraud: Global Consumer Losses to Exceed $80bn in 2025, But Will Start Declining in 2026'

KEY STATISTICS
Total losses to robocalling fraud in 2025:	$80bn
Total branded calling revenue in 2030:	$2.3bn
Branded calling market growth:	1,720%
Forecast period:	2025-2030

Overview

Our "Robocall Mitigation & Branded Calling" research suite provides a detailed analysis of this rapidly evolving market. It enables stakeholders, from mobile operators, regulators, robocall mitigation and branded calling vendors, to understand future growth, key trends, and the competitive environment. The suite also analyses changing regulatory environments and emerging frameworks.

The research suite includes several options that can be purchased separately, including access to data mapping the adoption and future growth of robocall mitigation and branded calling, and a thorough study uncovering the latest market opportunities. Additionally, it includes a document containing an extensive analysis of the 19 market leaders in the robocall mitigation and branded calling space. The coverage can also be purchased as a Full Research Suite, containing all these elements and a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly evolving market; allowing robocall mitigation vendors and mobile operators to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

All report content is delivered in the English language.

Key Features

• Market Dynamics: Insights into key trends and market impacts resulting from challenges within the robocall mitigation and branded calling market. This research addresses challenges posed by bad actors utilising AI within illegal robocalling; specifically using AI-generated voices for illegal calls, and disruption caused by unlawful robocalls on over-the-top platforms and Wangiri 2.0. The research then assesses government interventions in illegal robocalls and regulations imposed by regulators, such as the Federal Communications Commission in North America, alongside alternative robocall mitigation efforts, such as branded calling. This robocall mitigation and branded calling research also includes a regional market growth analysis on the current development and future growth of robocall mitigation and branded calling across 61 key countries.
• Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the robocall mitigation and branded calling market, accompanied by strategic recommendations for stakeholders.
• Benchmark Industry Forecasts: 5-year forecast databases are provided for the market growth in legitimate calls, illegal robocall traffic, and branded authentication API calls.
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 19 leading robocall mitigation and branded calling vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

SAMPLE VIEW

Market Data & Forecasts Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

SAMPLE VIEW

Market Trends & Strategies Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasts Report

The market-leading research suite for the "Robocall Mitigation & Branded Calling" market includes access to comprehensive 5-year forecast datasets of 14 tables and over 6,380 datapoints.

Metrics in the research suite include:

• Total Number of Robocalls
• Total Number of Fraudulent Robocalls
• Total Number of Successful Robocalls
• Total Fraudulent Losses to Robocalling
• Total Number of Branded Calling Authentication API Calls
• Total Platform Revenue from Branded Calling Authentication API Calls

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users can search for specific metrics displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select and compare specific countries. This tool also allows users to export graphs.
• What-if Analysis: Here, users can compare forecast metrics against their assumptions, via 5 interactive scenarios.

Market Trends & Strategies Report

This report examines the "Robocall Mitigation & Branded Calling" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The report delivers a comprehensive analysis of the strategic opportunities for robocall mitigation and branded calling providers; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for growth in the robocall mitigation and branded calling market.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 19 leading Robocall Mitigation & Branded Calling vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:

This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool backed by a robust methodology that provides an at-a-glance view of a market's competitive landscape.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

• 1.1. Key Takeaways and Strategic Recommendations
• 1.2. Key Takeaways
• 1.3. Strategic Recommendations

2. Robocall Mitigation: Future Market Outlook

• 2.1. Introduction to Robocall Mitigation
  • Table 2.1: Current Robocall Mitigation Solutions
  • Figure 2.2: Total Fraudulent Losses to Robocalling ($82.5 billion), Split by 8 Key Regions, 2025
• 2.2. Advancements in AI and ML
  • 2.2.1. AI in Fraudulent Activity
    • Figure 2.3: Average Loss to Fraudulent Robocalling per Mobile Subscriber ($), Split by 8 Key Regions, 2025-2030
  • 2.2.2. AI in Robocall Mitigation
• 2.3. Government and Regulatory Intervention
• 2.4. Shift to VoIP Networks
• 2.5. Robocall Mitigation at the Signalling Level
• 2.6. Omnichannel Attacks
• 2.7. Success in Robocall Mitigation
  • Figure 2.4: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
• 2.8. Requirement for Enhanced Network Security
• 2.9. Stakeholder Education and Awareness
• 2.10. Shift to 5G Networks

3. Branded Calling: Future Market Outlook

• 3.1. Introduction to Branded Calling
  • Figure 3.1: Total Number of Branded Calling Authentication Calls, Split by 8 Key Regions, 2025
• 3.2. Branded Calling Limitations
  • 3.2.1. BCID
• 3.3. Value of the Voice Channel
  • Figure 3.2: Total Voice Calls (m), Split by 8 Key Regions, 2025-2029
• 3.4. Mobile Subscriber Awareness and Education
  • 3.4.1. Operator Strategies to Increase the Value of the Voice Channel

4. Country Readiness Index

• 4.1. Introduction to Country Readiness Index
  • Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index: Regional Definitions
  • Table 4.2: Juniper Research's Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
  • Figure 4.3: Juniper Research's Country Readiness Index: Robocall Mitigation & Branded Calling
  • Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
• 4.2. Focus Markets
  • Figure 4.5: Average Number of Branded Calls per Subscriber in 2030, Split by Focus Markets
  • 4.2.1. These Countries Rank as High-income Areas
  • 4.2.2. There Is Strong Historic Investment in Technological Innovation
• 4.3. Growth Markets
  • 4.3.1. Inadequate Existing Robocall Mitigation
  • 4.3.2. Widening Scope of Robocall Fraud
• 4.4. Saturated Markets
  • Figure 4.6: Total Number of Fraudulent Robocalls Received (m), Split by 8 Key Saturated Markets, 2025-2030
• 4.5. Developing Markets
  • 4.5.1. Digital Revolutions
  • 4.5.2. Expanding Scope of Robocall Fraud
    • Table 4.7: Juniper Research's Country Readiness Index Heatmap: North America
    • Table 4.8: Juniper Research's Country Readiness Index Heatmap: Latin America
    • Table 4.9: Juniper Research's Country Readiness Index Heatmap: West Europe
    • Table 4.10: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
    • Table 4.11: Juniper Research's Country Readiness Index Heatmap: Far East & China
    • Table 4.12: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
    • Table 4.13: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
    • Table 4.14: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Competitor Leaderboard

• 1.1. Why Read This Report
  • Table 1.1: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors & Product Portfolio
  • Figure 1.2: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors
  • Table 1.3: Juniper Research Competitor Leaderboard: Vendors
  • Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Robocall Mitigation & Branded Calling Vendors (1 of 2)
  • Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Robocall Mitigation & Branded Calling Vendors (2 of 2)

2. Vendor Profiles

• 2.1. Robocall Mitigation & Branded Calling Market: Vendor Profiles
  • 2.1.1. BICS (Proximus Global)
    • i. Corporate Information
      • Table 2.1: BICS' Select Financial Information (Euro-m), 2022 & 2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.2. First Orion
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.2: First Orion's SENTRY Solution Process
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.3. Hiya
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.4. iconectiv
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.5. LANCK Telecom
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.3: LANCK Telecom's FMS Control Centre Dashboard
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.6. Metaswitch
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.7. Mobileum
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.4: Mobileum's RAID Solution
      • Figure 2.5: Mobileum's CLI Spoofing Prevention in Action
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.8. Neural Technologies
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.9. Numeracle
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.6: Numeracle's Smart Branding
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.10. NUSO
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.11. Ribbon Communications
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.12. SecurityGen
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.13. Sinch
    • i. Corporate Information
      • Table 2.7: Sinch's Acquisitions, 2020-2021
      • Table 2.8: Sinch's Select Financial Information ($m), 2021-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.14. Subex
    • i. Corporate Information
      • Table 2.9: Subex's Financial Information ($m), 2022 and 2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.15. TNS
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.10: TNS Call Guardian Authentication
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.16. TransNexus
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.11: TransNexus STIR/SHAKEN Solution
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.17. TransUnion
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.18. Twilio
    • i. Corporate Information
      • Table 2.12: Twilio's Acquisitions, November 2019-present
      • Table 2.13: Twilio's Revenue ($m), 2021-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.19. XConnect
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
• 2.2. Juniper Research Leaderboard Methodology
• 2.3. Limitations & Interpretations
  • Table 2.14: Juniper Research Competitor Leaderboard Scoring Criteria: Robocall Mitigation and Branded Calling Vendors
• 2.4. Related Research

Data & Forecasting

1. Market Forecasts & Key Takeaways

• 1.1. Introduction to Robocall Mitigation & Branded Calling Market Forecasts
  • Figure 1.1: Total Number of Fraudulent Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2025 and 2030
  • Figure 1.2: Total Number of Branded Calling Authentication Calls (m), Split by 8 Key Regions, 2025 and 2030

2. Robocalling and Fraudulent Robocalling Forecast

• 2.1. Introduction to Robocall Forecasts
  • Figure 2.1: Total Number of Successful Robocalls (66 million), Split by 8 Key Regions, 2025
  • 2.1.1. Robocall Forecast Methodology
    • Figure 2.2: Robocall Mitigation & Branded Calling Market: Forecast Methodology
  • 2.1.2. Total Number of Robocalls Received by Mobile Subscribers
    • Figure & Table 2.3: Total Number of Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2025-2030
  • 2.1.3. Total Number of Fraudulent Robocalls Received by Mobile Subscribers
    • Figure & Table 2.4: Total Number of Fraudulent Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2025-2030
  • 2.1.4. Total Number of Successful Robocalls
    • Figure & Table 2.5: Total Number of Successful Robocalls (m), Split by 8 Key Regions, 2025-2030
  • 2.1.5. Total Fraudulent Losses to Robocalling
    • Figure & Table 2.6: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
    • Table 2.7: Average Loss to Fraudulent Robocalling ($), Split by 8 Key Regions, 2025-2030

3. Branded Calling Forecast

• 3.1. Branded Calling Forecast Methodology
  • Figure 3.1: Total Number of Branded Calling Authentication Calls (9.6 billion), Split by 8 Key Regions, 2025
  • 3.1.1. Forecast Methodology & Assumptions
    • Figure 3.2: Branded Calling Forecast Methodology
  • 3.1.2. Total Number of Branded Calling Authentication Calls
    • Figure & Table 3.3: Total Number of Branded Calling Authentication Calls (m), Split by 8 Key Regions, 2025-2030
  • 3.1.3. Total Platform Revenue From Branded Calling Authentication Calls
    • Figure & Table 3.4: Total Platform Revenue From Branded Calling Authentication Calls ($m), Split by 8 Key Regions, 2025-2030

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