세계의 온라인 광고 시장 : 업계 분석, 규모, 점유율, 성장, 동향, 예측(2025-2032년)

Online Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

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한글목차

세계 온라인 광고 시장 규모는 2025년에 2,475억 달러에 달하고, 2025-2032년의 예측 기간 동안 9.6%의 연평균 복합 성장률(CAGR)로 성장하여 2032년에는 4,701억 달러에 달할 것으로 예상됩니다.

온라인 광고는 웹사이트, 소셜 미디어 플랫폼, 검색 엔진, 모바일 애플리케이션, 이메일 등 디지털 채널을 통해 홍보 컨텐츠를 배포하는 것을 말합니다. 디스플레이 광고, 동영상 광고, 네이티브 광고, 스폰서 컨텐츠 등 다양한 형태가 포함됩니다. 브랜드는 타겟 고객과 소통하기 위해 점점 더 디지털 전략을 우선시하고 있으며, 온라인 광고 시장은 빠르게 성장하고 있습니다. 이 산업은 소매, 자동차, 의료, 미디어, 금융, 여행 등 다양한 분야에 적용되고 있으며, 잠재고객의 행동, 선호도, 위치에 따라 맞춤형 광고 캠페인을 제공합니다. 인터넷 사용, 모바일 기기 보급, 데이터 기반 타겟팅 기술로 인해 하이퍼 커넥티드 세상에서 브랜드와 소비자가 관계를 맺는 방식이 재편되고 있습니다.

세계 온라인 광고 시장은 광범위한 디지털 전환, 전자상거래의 인기 상승, 소비자의 온라인 사용 시간 증가에 힘입어 성장세를 보이고 있습니다. 모바일 및 앱 사용의 급증과 더불어 프로그래매틱 광고의 발전으로 광고 타겟팅과 캠페인 최적화가 크게 강화되고 있으며, Facebook, Instagram, TikTok, LinkedIn과 같은 소셜 미디어 플랫폼은 실시간 참여와 세분화된 오디언스를 통해 실시간 인게이지먼트와 세밀한 오디언스 세분화를 제공하며 압도적인 광고 허브로 부상하고 있습니다. 또한, 광고 플랫폼에 AI와 머신러닝이 통합되면서 예측 분석과 개인화된 컨텐츠 제공이 가능해져 광고주의 ROI가 향상되고 있습니다. 또한, 기존 미디어에서 디지털 미디어로의 광고비 전환은 세계 브랜드의 마케팅 접근 방식의 전략적 축을 반영하고 있습니다.

강력한 성장세에도 불구하고, 온라인 광고 시장은 사용자 프라이버시, 광고 사기, 광고 차단기 등장에 대한 우려 증가 등 특정 제약에 직면해 있습니다. 유럽의 GDPR(EU 개인정보보호규정)(EU 개인정보보호규정) 및 다른 지역의 유사한 개인정보 보호법과 같은 규제 변화로 인해 광고주는 투명한 데이터 수집 및 이용 관행을 채택해야 하며, 이는 타겟팅 기능을 제한할 수 있습니다. 또한, 디지털 광고의 포화상태는 소비자의 주목도 저하와 광고 피로도를 초래할 수 있으며, 브랜드는 광고 효과를 유지해야 하는 과제를 안고 있습니다. 가짜 클릭, 봇 트래픽, 낮은 조회율 등의 문제는 광고주의 신뢰에 더욱 영향을 미치고, 부정행위 감지 및 검증 기술에 대한 투자를 확대할 필요가 있습니다.

온라인 광고 시장은 증강현실(AR), 가상현실(VR) 등 몰입형 광고 포맷의 혁신을 통해 특히 소매업과 엔터테인먼트에 큰 기회를 제공하고, 5G 네트워크의 확장은 보다 풍부한 미디어 경험과 빠른 컨텐츠 전송을 지원하며, 고품질 동영상 광고와 실시간 양방향성을 가능하게 합니다. 실시간 양방향성을 가능하게 합니다. 또한, 신흥국에서의 디지털 기기 보급 확대는 광고 플랫폼에 미개척 시장을 제공합니다. 음성 검색 최적화, 인플루언서 마케팅, 게임 내 광고가 잠재력이 높은 분야로 떠오르고 있으며, 문맥 타겟팅과 쿡리스 광고 솔루션의 발전은 지속 가능한 성장을 위한 새로운 길을 제공합니다. 컨텐츠 파트너십과 옴니채널 캠페인에 대한 전략적 투자는 이러한 기회를 활용하는 데 있어 매우 중요합니다.

세계의 온라인 광고 시장을 조사했으며, 광고 형태별/플랫폼별/산업별/지역별 동향, 시장 진출기업 프로파일 등을 정리하여 전해드립니다.

목차

제1장 주요 요약

제2장 시장 개요

제3장 주요 시장 동향

제4장 가격 분석

• 온라인 광고 별 가격 분석
• 평균 가격 분석 벤치마크

제5장 세계의 온라인 광고 시장 수요(10억 달러 단위) 분석 : 2019년-2032년

• 과거 시장 규모(10억 달러) 분석, 2019년-2024년
• 현재 및 향후 시장 규모(10억 달러) 예측, 2025년-2032년

제6장 시장 배경

제7장 세계의 온라인 광고 시장 분석 : 2019년-2032년, 광고 형태별

• 서론/주요 조사 결과
• 과거 시장 규모(10억 달러) 분석, 광고 형태별, 2019년-2024년
• 현재 및 향후 시장 규모(10억 달러) 분석과 예측, 광고 형태별, 2025년-2032년
  • 소셜미디어 광고
  • 검색 엔진 광고(PPC 포함)
  • 메일 마케팅
  • 디스플레이 광고
  • 네이티브 광고
  • 기타
• 광고 형태별 시장의 매력 분석

제8장 세계의 온라인 광고 시장 분석 : 2019년-2032년, 플랫폼별

• 서론/주요 조사 결과
• 과거 시장 규모(10억 달러) 분석, 플랫폼별, 2019년-2024년
• 현재 및 향후 시장 규모(10억 달러) 분석과 예측, 플랫폼별, 2025년-2032년
  • 모바일 광고
  • 웹/데스크톱 광고
• 플랫폼별 시장의 매력 분석

제9장 세계의 온라인 광고 시장 분석 : 2019년-2032년, 업계별

• 서론/주요 조사 결과
• 과거 시장 규모(10억 달러) 분석, 업계별, 2019년-2024년
• 현재 및 향후 시장 규모(10억 달러) 분석과 예측, 업계별, 2025년-2032년
  • 자동차
  • 헬스케어 및 의료
  • 소매 및 소비재
  • 교육
  • 미디어 및 엔터테인먼트
  • 은행, 금융서비스 및 보험(BFSI)
  • 여행 및 호스피탈리티
  • 통신
  • 기타
• 업계별 시장의 매력 분석

제10장 세계의 온라인 광고 시장 분석 : 2019년-2032년, 지역별

• 서론/주요 조사 결과
• 과거 시장 규모(10억 달러) 분석, 지역별, 2019년-2024년
• 현재 및 향후 시장 규모(10억 달러) 분석과 예측, 지역별, 2025년-2032년
  • 북미
  • 라틴아메리카
  • 유럽
  • 동아시아
  • 남아시아태평양
  • 중동 및 아프리카
• 지역별 시장의 매력 분석

제11장 북미의 온라인 광고 시장 분석 : 2019년-2032년

제12장 라틴아메리카의 온라인 광고 시장 분석 : 2019년-2032년

제13장 유럽의 온라인 광고 시장 분석 : 2019년-2032년

제14장 남아시아·태평양의 온라인 광고 시장 분석 : 2019년-2032년

제15장 동아시아의 온라인 광고 시장 분석 : 2019년-2032년

제16장 중동 및 아프리카의 온라인 광고 시장 분석 : 2019년-2032년

제17장 주요 국가별 온라인 광고 시장 분석

• 미국
• 캐나다
• 멕시코
• 브라질
• 독일
• 이탈리아
• 프랑스
• 영국
• 스페인
• 베네룩스
• 러시아
• 기타 유럽 국가
• 중국
• 일본
• 한국
• 인도
• 말레이시아
• 인도네시아
• 싱가포르
• 호주 및 뉴질랜드
• GCC 국가
• 튀르키예
• 남아프리카공화국
• 기타 중동 및 아프리카 국가

제18장 시장 구조 분석

제19장 경쟁 분석

• 경쟁 대시보드
• 경쟁 벤치마킹
• 경쟁 상세
  • Amazon.
  • AOI Pro. Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Microsoft Corporation
  • Twitter
  • Adobe Inc
  • Verizon Media
  • IAB Europe
  • Criteo
  • Novicom Marketing Group
  • Info Cubic Japan
  • Gaie Inc.

제20장 전제와 사용된 두자어

제21장 조사 방법

LSH

영문 목차

영문목차

Persistence Market Research has recently released a comprehensive report on the worldwide market for online advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global online advertising market from 2025 to 2032.

Key Insights:

• Online Advertising Market Size (2025E): USD 247.5 Billion
• Projected Market Value (2032F): USD 470.1 Billion
• Global Market Growth Rate (CAGR 2025 to 2032): 9.6%

Online Advertising Market - Report Scope:

Online advertising refers to the delivery of promotional content through digital channels such as websites, social media platforms, search engines, mobile applications, and email. It encompasses a variety of formats, including display ads, video ads, native advertising, and sponsored content. As brands increasingly prioritize digital strategies to engage with target audiences, the market for online advertising continues to expand rapidly. The industry caters to diverse sectors including retail, automotive, healthcare, media, finance, and travel, offering tailored ad campaigns based on audience behavior, preferences, and location. The proliferation of internet usage, mobile device adoption, and data-driven targeting technologies is reshaping how brands interact with consumers in a hyper-connected world.

Market Growth Drivers:

The global online advertising market is driven by widespread digital transformation, the growing popularity of e-commerce, and increased time spent online by consumers. The surge in mobile and app usage, along with advancements in programmatic advertising, has significantly enhanced ad targeting and campaign optimization. Social media platforms like Facebook, Instagram, TikTok, and LinkedIn have emerged as dominant advertising hubs, offering real-time engagement and granular audience segmentation. The integration of AI and machine learning in ad platforms also allows predictive analytics and personalized content delivery, increasing ROI for advertisers. Furthermore, the shift in ad spending from traditional to digital media reflects a strategic pivot in marketing approaches among global brands.

Market Restraints:

Despite strong growth momentum, the online advertising market faces certain constraints such as increasing concerns over user privacy, ad fraud, and the rise of ad blockers. Regulatory changes, including GDPR in Europe and similar privacy laws in other regions, require advertisers to adopt transparent data collection and usage practices, potentially limiting targeting capabilities. Additionally, the saturation of digital ad space can lead to decreased consumer attention and ad fatigue, challenging brands to maintain effectiveness. Issues like fake clicks, bot traffic, and low viewability rates further impact advertiser confidence, requiring greater investment in fraud detection and verification technologies.

Market Opportunities:

The online advertising market offers significant opportunities through innovation in immersive ad formats such as augmented reality (AR) and virtual reality (VR), particularly in retail and entertainment. The expansion of 5G networks will support richer media experiences and faster content delivery, enabling high-quality video ads and real-time interactivity. Additionally, the growing penetration of digital devices in emerging economies presents untapped markets for ad platforms. Voice search optimization, influencer marketing, and in-game advertising are emerging as high-potential areas, while advancements in contextual targeting and cookieless advertising solutions offer new avenues for sustainable growth. Strategic investments in content partnerships and omni-channel campaigns will be crucial in harnessing these opportunities.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the online advertising market globally?
• Which digital formats and platforms are contributing most significantly to advertising performance?
• How are privacy regulations and technological innovations influencing online advertising strategies?
• Who are the major players in the online advertising ecosystem, and what are their key business strategies?
• What emerging trends and future developments are likely to shape the global online advertising landscape?

Competitive Intelligence and Business Strategy:

Leading players in the global online advertising market, including Google (Alphabet Inc.), Meta Platforms, Inc. (Facebook), Amazon, Microsoft, and Alibaba, are investing heavily in AI-driven ad solutions, cloud infrastructure, and ecosystem integration. These companies dominate the digital ad spend landscape, offering robust ad platforms such as Google Ads, Meta Ads Manager, and Amazon DSP. They are also acquiring smaller ad-tech firms to expand capabilities in automation, analytics, and omnichannel integration. Strategic collaborations with content publishers, data providers, and e-commerce platforms further reinforce their market presence. Other players such as TikTok, Snapchat, and Twitter continue to innovate in short-form and real-time content advertising to capture niche segments and Gen Z consumers.

Key Companies Profiled:

• Amazon
• AOI Pro. Inc.
• Baidu, Inc.
• Facebook, Inc.
• Google LLC
• LinkedIn Corporation
• Microsoft Corporation
• Twitter
• Adobe Inc
• Verizon Media
• IAB Europe
• Criteo
• Novicom Marketing Group
• Info Cubic Japan
• Gaie Inc.

Key Segments of Online Advertising Market Research

By Ad Format:

• Social Media Advertising
• Search Engine Advertising (including PPC)
• Email Marketing
• Display Advertising
• Native Advertising
• Others

By Platform:

• Mobile Advertising
• Web/Desktop Advertising

By Vertical:

• Automotive
• Healthcare & Medical
• Retail & CPG
• Education
• Media & Entertainment
• BFSI
• Travel & Hospitality
• Telecom
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting the Market
• 3.2. Product Innovation / Development Trends

4. Pricing Analysis

• 4.1. Pricing Analysis, By Online Advertising
  • 4.1.1. Subscription Pricing Model
  • 4.1.2. Perpetual Licensing
• 4.2. Average Pricing Analysis Benchmark

5. Global Online Advertising Market Demand (Value in US$ Bn) Analysis 2019-2032

• 5.1. Historical Market Value (US$ Bn) Analysis, 2019-2024
• 5.2. Current and Future Market Value (US$ Bn) Projections, 2025-2032
  • 5.2.1. Y-o-Y Growth Trend Analysis
  • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

• 6.1. Macro-Economic Factors
• 6.2. Forecast Factors - Relevance & Impact
• 6.3. Value Chain
• 6.4. COVID-19 Crisis - Impact Assessment
  • 6.4.1. Current Statistics
  • 6.4.2. Short-Mid-Long Term Outlook
  • 6.4.3. Likely Rebound
• 6.5. Market Dynamics
  • 6.5.1. Drivers
  • 6.5.2. Restraints
  • 6.5.3. Opportunities

7. Global Online Advertising Market Analysis 2019-2032, By Ad Format

• 7.1. Introduction / Key Findings
• 7.2. Historical Market Size (US$ Bn) Analysis By Ad Format, 2019-2024
• 7.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Ad Format, 2025-2032
  • 7.3.1. Social Media Advertising
  • 7.3.2. Search Engine Advertising (including PPC)
  • 7.3.3. Email Marketing
  • 7.3.4. Display Advertising
  • 7.3.5. Native Advertising
  • 7.3.6. Others
• 7.4. Market Attractiveness Analysis By Ad Format

8. Global Online Advertising Market Analysis 2019-2032, By Platform

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Bn) Analysis by Power Device, 2019-2024
• 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Power Device, 2025-2032
  • 8.3.1. Mobile Advertising
  • 8.3.2. Web/Desktop Advertising
• 8.4. Market Attractiveness Analysis by Power Device

9. Global Online Advertising Market Analysis 2019-2032, By Vertical

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Bn) Analysis By Vertical, 2019-2024
• 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Vertical, 2025-2032
  • 9.3.1. Automotive
  • 9.3.2. Healthcare & Medical
  • 9.3.3. Retail & CPG
  • 9.3.4. Education
  • 9.3.5. Media & Entertainment
  • 9.3.6. BFSI
  • 9.3.7. Travel & Hospitality
  • 9.3.8. Telecom
  • 9.3.9. Others
• 9.4. Market Attractiveness Analysis By Vertical

10. Global Online Advertising Market Analysis 2019-2032, By Region

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
• 10.3. Current and Future Market Size (US$ Bn) Analysis and Forecast by Region, 2025-2032
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. East Asia
  • 10.3.5. South Asia Pacific
  • 10.3.6. Middle East and Africa
• 10.4. Market Attractiveness Analysis by Region

11. North America Online Advertising Market Analysis 2019-2032

• 11.1. Introduction
• 11.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2024
• 11.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2025-2032
  • 11.3.1. By Ad Format
  • 11.3.2. By Platform
  • 11.3.3. By Vertical
  • 11.3.4. By Country
    • 11.3.4.1. U.S.
    • 11.3.4.2. Canada
• 11.4. Market Attractiveness Analysis
  • 11.4.1. By Ad Format
  • 11.4.2. By Platform
  • 11.4.3. By Vertical
  • 11.4.4. By Country
• 11.5. Market Trends
• 11.6. Key Market Participants - Intensity Mapping

12. Latin America Online Advertising Market Analysis 2019-2032

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2024
• 12.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2025-2032
  • 12.3.1. By Ad Format
  • 12.3.2. By Platform
  • 12.3.3. By Vertical
  • 12.3.4. By Country
    • 12.3.4.1. Brazil
    • 12.3.4.2. Mexico
    • 12.3.4.3. Rest of Latin America
• 12.4. Market Attractiveness Analysis
  • 12.4.1. By Ad Format
  • 12.4.2. By Platform
  • 12.4.3. By Vertical
  • 12.4.4. By Country

13. Europe Online Advertising Market Analysis 2019-2032

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2024
• 13.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2025-2032
  • 13.3.1. By Ad Format
  • 13.3.2. By Platform
  • 13.3.3. By Vertical
  • 13.3.4. By Country
    • 13.3.4.1. Germany
    • 13.3.4.2. Italy
    • 13.3.4.3. France
    • 13.3.4.4. U.K.
    • 13.3.4.5. Spain
    • 13.3.4.6. BENELUX
    • 13.3.4.7. Russia
    • 13.3.4.8. Rest of Europe
• 13.4. Market Attractiveness Analysis
  • 13.4.1. By Ad Format
  • 13.4.2. By Platform
  • 13.4.3. By Vertical
  • 13.4.4. By Country

14. South Asia & Pacific Online Advertising Market Analysis 2019-2032

• 14.1. Introduction
• 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2024
• 14.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2025-2032
  • 14.3.1. By Ad Format
  • 14.3.2. By Platform
  • 14.3.3. By Vertical
  • 14.3.4. By Country
    • 14.3.4.1. India
    • 14.3.4.2. Indonesia
    • 14.3.4.3. Malaysia
    • 14.3.4.4. Singapore
    • 14.3.4.5. Australia & New Zealand
    • 14.3.4.6. Rest of South Asia and Pacific
• 14.4. Market Attractiveness Analysis
  • 14.4.1. By Ad Format
  • 14.4.2. By Platform
  • 14.4.3. By Vertical
  • 14.4.4. By Country

15. East Asia Online Advertising Market Analysis 2019-2032

• 15.1. Introduction
• 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2024
• 15.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2025-2032
  • 15.3.1. By Ad Format
  • 15.3.2. By Platform
  • 15.3.3. By Vertical
  • 15.3.4. By Country
    • 15.3.4.1. China
    • 15.3.4.2. Japan
    • 15.3.4.3. South Korea
• 15.4. Market Attractiveness Analysis
  • 15.4.1. By Ad Format
  • 15.4.2. By Platform
  • 15.4.3. By Vertical
  • 15.4.4. By Country

16. Middle East and Africa Online Advertising Market Analysis 2019-2032

• 16.1. Introduction
• 16.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2024
• 16.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2025-2032
  • 16.3.1. By Ad Format
  • 16.3.2. By Platform
  • 16.3.3. By Vertical
  • 16.3.4. By Country
    • 16.3.4.1. GCC Countries
    • 16.3.4.2. Turkey
    • 16.3.4.3. South Africa
    • 16.3.4.4. Rest of Middle East and Africa
• 16.4. Market Attractiveness Analysis
  • 16.4.1. By Ad Format
  • 16.4.2. By Platform
  • 16.4.3. By Vertical
  • 16.4.4. By Country

17. Key Countries Analysis- Online Advertising Market

• 17.1. U.S. Online Advertising Market Analysis
  • 17.1.1. By Ad Format
  • 17.1.2. By Platform
  • 17.1.3. By Vertical
• 17.2. Canada Online Advertising Market Analysis
  • 17.2.1. By Ad Format
  • 17.2.2. By Platform
  • 17.2.3. By Vertical
• 17.3. Mexico Online Advertising Market Analysis
  • 17.3.1. By Ad Format
  • 17.3.2. By Platform
  • 17.3.3. By Vertical
• 17.4. Brazil Online Advertising Market Analysis
  • 17.4.1. By Ad Format
  • 17.4.2. By Platform
  • 17.4.3. By Vertical
• 17.5. Germany Online Advertising Market Analysis
  • 17.5.1. By Ad Format
  • 17.5.2. By Platform
  • 17.5.3. By Vertical
• 17.6. Italy Online Advertising Market Analysis
  • 17.6.1. By Ad Format
  • 17.6.2. By Platform
  • 17.6.3. By Vertical
• 17.7. France Online Advertising Market Analysis
  • 17.7.1. By Ad Format
  • 17.7.2. By Platform
  • 17.7.3. By Vertical
• 17.8. U.K. Online Advertising Market Analysis
  • 17.8.1. By Ad Format
  • 17.8.2. By Platform
  • 17.8.3. By Vertical
• 17.9. Spain Online Advertising Market Analysis
  • 17.9.1. By Ad Format
  • 17.9.2. By Platform
  • 17.9.3. By Vertical
• 17.10. BENELUX Online Advertising Market Analysis
  • 17.10.1. By Ad Format
  • 17.10.2. By Platform
  • 17.10.3. By Vertical
• 17.11. Russia Online Advertising Market Analysis
  • 17.11.1. By Ad Format
  • 17.11.2. By Platform
  • 17.11.3. By Vertical
• 17.12. Rest of Europe Online Advertising Market Analysis
  • 17.12.1. By Ad Format
  • 17.12.2. By Platform
  • 17.12.3. By Vertical
• 17.13. China Online Advertising Market Analysis
  • 17.13.1. By Ad Format
  • 17.13.2. By Platform
  • 17.13.3. By Vertical
• 17.14. Japan Online Advertising Market Analysis
  • 17.14.1. By Ad Format
  • 17.14.2. By Platform
  • 17.14.3. By Vertical
• 17.15. South Korea Online Advertising Market Analysis
  • 17.15.1. By Ad Format
  • 17.15.2. By Platform
  • 17.15.3. By Vertical
• 17.16. India Online Advertising Market Analysis
  • 17.16.1. By Ad Format
  • 17.16.2. By Platform
  • 17.16.3. By Vertical
• 17.17. Malaysia Online Advertising Market Analysis
  • 17.17.1. By Ad Format
  • 17.17.2. By Platform
  • 17.17.3. By Vertical
• 17.18. Indonesia Online Advertising Market Analysis
  • 17.18.1. By Ad Format
  • 17.18.2. By Platform
  • 17.18.3. By Vertical
• 17.19. Singapore Online Advertising Market Analysis
  • 17.19.1. By Ad Format
  • 17.19.2. By Platform
  • 17.19.3. By Vertical
• 17.20. Australia and New Zealand Online Advertising Market Analysis
  • 17.20.1. By Ad Format
  • 17.20.2. By Platform
  • 17.20.3. By Vertical
• 17.21. GCC Countries Online Advertising Market Analysis
  • 17.21.1. By Ad Format
  • 17.21.2. By Platform
  • 17.21.3. By Vertical
• 17.22. Turkey Online Advertising Market Analysis
  • 17.22.1. By Ad Format
  • 17.22.2. By Platform
  • 17.22.3. By Vertical
• 17.23. South Africa Online Advertising Market Analysis
  • 17.23.1. By Ad Format
  • 17.23.2. By Platform
  • 17.23.3. By Vertical
• 17.24. Rest of Middle East and Africa Online Advertising Market Analysis
  • 17.24.1. By Ad Format
  • 17.24.2. By Platform
  • 17.24.3. By Vertical

18. Market Structure Analysis

• 18.1. Market Analysis by Tier of Companies
• 18.2. Market Share Analysis of Top Players
• 18.3. Market Presence Analysis

19. Competition Analysis

• 19.1. Competition Dashboard
• 19.2. Competition Benchmarking
• 19.3. Competition Deep Dive
  • 19.3.1. Amazon.
    • 19.3.1.1. Business Overview
    • 19.3.1.2. Solution Portfolio
    • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.1.4. Key Strategy & Developments
  • 19.3.2. AOI Pro. Inc.
    • 19.3.2.1. Business Overview
    • 19.3.2.2. Solution Portfolio
    • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.2.4. Key Strategy & Developments
  • 19.3.3. Baidu, Inc.
    • 19.3.3.1. Business Overview
    • 19.3.3.2. Solution Portfolio
    • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.3.4. Key Strategy & Developments
  • 19.3.4. Facebook, Inc.
    • 19.3.4.1. Business Overview
    • 19.3.4.2. Solution Portfolio
    • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.4.4. Key Strategy & Developments
  • 19.3.5. Google LLC
    • 19.3.5.1. Business Overview
    • 19.3.5.2. Solution Portfolio
    • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.5.4. Key Strategy & Developments
  • 19.3.6. LinkedIn Corporation
    • 19.3.6.1. Business Overview
    • 19.3.6.2. Solution Portfolio
    • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.6.4. Key Strategy & Developments
  • 19.3.7. Microsoft Corporation
    • 19.3.7.1. Business Overview
    • 19.3.7.2. Solution Portfolio
    • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.7.4. Key Strategy & Developments
  • 19.3.8. Twitter
    • 19.3.8.1. Business Overview
    • 19.3.8.2. Solution Portfolio
    • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.8.4. Key Strategy & Developments
  • 19.3.9. Adobe Inc
    • 19.3.9.1. Business Overview
    • 19.3.9.2. Solution Portfolio
    • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.9.4. Key Strategy & Developments
  • 19.3.10. Verizon Media
    • 19.3.10.1. Business Overview
    • 19.3.10.2. Solution Portfolio
    • 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.10.4. Key Strategy & Developments
  • 19.3.11. IAB Europe
    • 19.3.11.1. Business Overview
    • 19.3.11.2. Solution Portfolio
    • 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.11.4. Key Strategy & Developments
  • 19.3.12. Criteo
    • 19.3.12.1. Business Overview
    • 19.3.12.2. Solution Portfolio
    • 19.3.12.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.12.4. Key Strategy & Developments
  • 19.3.13. Novicom Marketing Group
    • 19.3.13.1. Business Overview
    • 19.3.13.2. Solution Portfolio
    • 19.3.13.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.13.4. Key Strategy & Developments
  • 19.3.14. Info Cubic Japan
    • 19.3.14.1. Business Overview
    • 19.3.14.2. Solution Portfolio
    • 19.3.14.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.14.4. Key Strategy & Developments
  • 19.3.15. Gaie Inc.
    • 19.3.15.1. Business Overview
    • 19.3.15.2. Solution Portfolio
    • 19.3.15.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.15.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology

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