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세계의 증강현실(AR) 쇼핑 시장 보고서(2025년)
Augmented Reality (AR) Shopping Global Market Report 2025
상품코드 : 1727753
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

증강현실(AR) 쇼핑 시장 규모는 향후 수년간 비약적인 성장이 전망될 예정입니다. 예측 기간의 성장은 밀레니얼 세대와 Z세대의 소비력 증가, AR 쇼핑 개인화를 위한 AI의 성장, 지속 가능한 쇼핑의 중요성 증가, 소비자 직접 판매 소매 채널의 급증, 스마트폰 보급률 증가에 의해 주도될 것입니다. 주요 트렌드로는 기술 기업과 소매 브랜드 간의 파트너십, 전자상거래 플랫폼에서의 AR 통합, 핸즈프리 쇼핑을 위한 AR 글래스 개발, AR 쇼핑에 게이미피케이션 도입, 그리고 AR 기술을 활용한 3D 제품 카탈로그 제작 등이 있습니다.

스마트폰의 보급이 증강현실(AR) 쇼핑 시장의 확대를 견인할 것으로 예측됩니다. 스마트폰은 사용자가 실시간으로 제품을 시각화할 수 있게 하여 상호작용적이고 몰입감 있는 기능으로 온라인 쇼핑 경험을 향상시켜 AR 쇼핑을 촉진합니다. Uswitch Limited는 2022년 초 영국의 모바일 접속 수는 7,180만 건으로, 인구 420만 명을 웃돌고, 2021년부터 3.8% 증가(약 260만 건)를 반영하고 있다고 보고했습니다. 2025년까지 영국 인구는 6,830만명에 이르고, 그 95%(약 6,500만명)가 스마트폰 유저가 될 것으로 예측되고 있습니다.

AR 쇼핑 시장의 주요 기업은 몰입형 인터랙티브 쇼핑 경험을 강화하기 위해 AR 쇼핑 도구와 같은 첨단 기술 솔루션의 개발에 주력하고 있습니다. AR 쇼핑 툴은 증강현실을 활용하여 디지털 정보와 가상의 상품 표현을 현실의 환경에 중첩시켜 대화형 시각화와 커스터마이징을 가능하게 합니다. 예를 들어, 2022년 6월 영국의 고급 패션 하우스인 Burberry는 증강현실 쇼핑 경험의 일환으로 AR 뷰어를 도입했습니다. Burberry.com의 이 AR 기능을 통해 고객은 브랜드의 시그니처 가방을 터치하고 주변에 실제 크기의 3D 모델을 가상으로 배치할 수 있습니다. 쇼핑객은 스마트폰을 사용하여 주변 환경을 스캔하고, 주변의 물건 옆에 놓고 사이즈를 비교하거나, 옷 위에 놓아 색의 대비를 평가하는 등, 실제 점포에서의 쇼핑 체험을 재현하면서 가방을 배치할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Augmented reality (AR) shopping leverages AR technology to enhance the consumer shopping experience by merging virtual elements with the real world. It enables users to visualize products in 3D, try on items virtually, and interact with digital features through smartphones or AR glasses, creating a more immersive, personalized, and engaging shopping journey, particularly in eCommerce and retail settings.

The key offerings in AR shopping include hardware, software, and services. Hardware encompasses devices such as headsets, smart mirrors, and handheld devices that facilitate AR experiences. The technology is categorized into marker-based AR and markerless AR and is applied across various industries, including automotive, home goods and furniture, beauty and cosmetics, apparel fittings, grocery shopping, and footwear. AR shopping is utilized in both retail and in-store settings as well as in eCommerce and out-of-store experiences.

The augmented reality (AR) shopping market research report is one of a series of new reports from The Business Research Company that provides augmented reality (AR) shopping market statistics, including augmented reality (AR) shopping industry global market size, regional shares, competitors with a augmented reality (AR) shopping market share, detailed augmented reality (AR) shopping market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality (AR) shopping industry. This augmented reality (AR) shopping market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality (AR) shopping market size has grown exponentially in recent years. It will grow from $6.11 billion in 2024 to $ billion in 2025 at a compound annual growth rate (CAGR) of 32.3%. The growth in the historic period can be attributed to government investments in augmented reality, increasing consumer demand for immersive shopping experiences, the global rise in e-commerce adoption, the expansion of online social commerce, and the growing need for personalized shopping solutions.

The augmented reality (AR) shopping market size is expected to see exponential growth in the next few years. It will grow to $24.54 billion in 2029 at a compound annual growth rate (CAGR) of 32.0%. The growth in the forecast period will be driven by the increasing spending power of Millennials and Gen Z, the growth of AI for AR shopping personalization, the rising importance of sustainable shopping, the surge in direct-to-consumer retail channels, and the increasing penetration of smartphones. Key trends include partnerships between tech firms and retail brands, the integration of AR in e-commerce platforms, the development of AR glasses for hands-free shopping, the introduction of gamification in AR shopping, and the creation of 3D product catalogs with AR technology.

The growing accessibility of smartphones is anticipated to drive the expansion of the augmented reality (AR) shopping market. High smartphone adoption is attributed to their affordability, multifunctionality, and seamless connectivity, catering to diverse consumer needs within a single compact device. Smartphones facilitate AR shopping by enabling users to visualize products in real-time, enhancing online shopping experiences with interactive and immersive features. For example, in February 2024, Uswitch Limited, a UK-based provider of comparison and switching services, reported that the UK had 71.8 million mobile connections at the start of 2022, surpassing the population by 4.2 million and reflecting a 3.8% increase (approximately 2.6 million) from 2021. By 2025, the UK population is projected to reach 68.3 million, with an estimated 95% (around 65 million people) expected to be smartphone users. As a result, the increasing availability of smartphones will continue to drive growth in the AR shopping market.

Leading companies in the AR shopping market are focusing on the development of advanced technological solutions, such as AR shopping tools, to enhance immersive and interactive shopping experiences. AR shopping tools leverage augmented reality to overlay digital information or virtual product representations onto real-world environments, allowing for interactive visualization and customization. For instance, in June 2022, Burberry, a UK-based luxury fashion house, introduced an AR viewer as part of its augmented reality shopping experience. The AR feature on Burberry.com enables customers to engage with the brand's signature bag by virtually placing a true-to-scale 3D model within their surroundings. Using a smartphone, shoppers can scan their environment to position the bag in real-world settings, such as on a table next to personal items for size comparison or against an outfit to assess color contrast, replicating an in-store shopping experience.

In November 2022, Snap Inc., a US-based technology company, partnered with Amazon to enhance AR shopping through the Snapchat app. This collaboration brings augmented reality-powered Virtual Try-On to Snapchat's 363 million daily active users, allowing them to digitally try on eyewear from brands such as Maui Jim, Persol, Oakley, Ray-Ban, and Costa Del Mar. Leveraging Snap's Lens Web Builder and Amazon's 3D models, the partnership enables scalable AR asset creation, improving the shopping experience for Amazon Fashion within Snapchat. Amazon Inc. is a US-based provider of augmented reality (AR) shopping solutions.

Major players in the augmented reality (ar) shopping market are Amazon.com Inc., Apple Inc., Google LLC, Microsoft Corporation, Meta Platforms Inc., Inter Ikea Systems BV, Qualcomm Technologies, Inc., Wayfair Inc., Seiko Epson Corporation, Burberry Group Plc, PTC Inc., Converse Inc., Warby Parker Inc., Houzz Inc., Magic Leap Inc., Rebecca Minkoff LLC, StayinFront Inc., 3D Cloud by Marxent (Marxent Labs LLC), Blippar Ltd., Vuzix Corporation, Wikitude GmbH, Holition Ltd., ViewAR GmbH, Zugara Inc., and Imaginate Technologies.

North America was the largest region in the augmented reality (AR) shopping market in 2024. The regions covered in augmented reality (AR) shopping report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the augmented reality (AR) shopping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The augmented reality (AR) shopping market consists of revenues earned by entities by providing services such as personalized recommendations, customer support, and gamification of shopping experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. The augmented reality (AR) shopping market also includes sales of interactive product customization tools, shopping apps, advertising displays, and navigation tools for retail stores. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Augmented Reality (AR) Shopping Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on augmented reality (ar) shopping market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for augmented reality (ar) shopping ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The augmented reality (ar) shopping market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Augmented Reality (AR) Shopping Market Characteristics

3. Augmented Reality (AR) Shopping Market Trends And Strategies

4. Augmented Reality (AR) Shopping Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Augmented Reality (AR) Shopping Growth Analysis And Strategic Analysis Framework

6. Augmented Reality (AR) Shopping Market Segmentation

7. Augmented Reality (AR) Shopping Market Regional And Country Analysis

8. Asia-Pacific Augmented Reality (AR) Shopping Market

9. China Augmented Reality (AR) Shopping Market

10. India Augmented Reality (AR) Shopping Market

11. Japan Augmented Reality (AR) Shopping Market

12. Australia Augmented Reality (AR) Shopping Market

13. Indonesia Augmented Reality (AR) Shopping Market

14. South Korea Augmented Reality (AR) Shopping Market

15. Western Europe Augmented Reality (AR) Shopping Market

16. UK Augmented Reality (AR) Shopping Market

17. Germany Augmented Reality (AR) Shopping Market

18. France Augmented Reality (AR) Shopping Market

19. Italy Augmented Reality (AR) Shopping Market

20. Spain Augmented Reality (AR) Shopping Market

21. Eastern Europe Augmented Reality (AR) Shopping Market

22. Russia Augmented Reality (AR) Shopping Market

23. North America Augmented Reality (AR) Shopping Market

24. USA Augmented Reality (AR) Shopping Market

25. Canada Augmented Reality (AR) Shopping Market

26. South America Augmented Reality (AR) Shopping Market

27. Brazil Augmented Reality (AR) Shopping Market

28. Middle East Augmented Reality (AR) Shopping Market

29. Africa Augmented Reality (AR) Shopping Market

30. Augmented Reality (AR) Shopping Market Competitive Landscape And Company Profiles

31. Augmented Reality (AR) Shopping Market Other Major And Innovative Companies

32. Global Augmented Reality (AR) Shopping Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Augmented Reality (AR) Shopping Market

34. Recent Developments In The Augmented Reality (AR) Shopping Market

35. Augmented Reality (AR) Shopping Market High Potential Countries, Segments and Strategies

36. Appendix

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