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세계의 증강현실(AR) 모바일 게임 시장 보고서(2025년)
Augmented Reality Mobile Games Global Market Report 2025
상품코드 : 1750920
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

증강현실 모바일게임 시장 규모는 향후 수 년간 급성장이 전망될 예정입니다. 증강현실개발에 대한 투자 증가, 몰입형 게임 체험에 대한 고객 수요 증가에 기인한다고 생각됩니다.

스마트폰의 보급률이 높아지는 것은 증강현실(AR) 모바일 게임 시장의 확대를 촉진할 것으로 예측됩니다. 스마트폰 보급률은 특정 지역이나 인구 통계에서 스마트폰을 소유하거나 사용하는 인구의 비율을 의미하며, 이는 해당 지역에서 스마트폰 채택이 얼마나 널리 퍼져 있는지를 나타냅니다. 스마트폰의 보급률이 높아지고 있는 주요 요인은 스마트폰의 가격이 저렴해진 것으로, 신흥국 시장과 선진국 시장 모두에서 더 많은 인구층이 스마트폰을 이용할 수 있게 된 것입니다. 모바일게임은 몰입감 있는 인터랙티브한 경험을 제공함으로써 사용자에게 스마트폰 도입을 촉구하고 게임 및 엔터테인먼트를 충실히 함으로써 이 성장에 공헌하고 있습니다. 스웨덴에 본사를 둔 통신 회사 에릭슨의 모빌리티 보고서에 따르면 세계의 스마트폰 계약수는 2023년 69억 3,000만대에서 2024년에는 71억 6,000만 건으로 증가했습니다.

증강현실(AR) 모바일 게임 시장의 주요 기업은 몰입감있는 게임 플레이와 기업의 참여를 높이기 위해 모바일 증강현실(AR) 격투 게임과 같은 혁신적인 게임 제작에 주력하고 있습니다. 모바일 AR 격투 게임은 AR 기술을 사용하여 스마트폰을 통해 디지털 격투 캐릭터를 실제 환경에 오버레이하고, 몰입감, 실시간 상호작용, 물리적 공간에서의 플레이어 참여도를 향상시켜 AR 모바일 게임을 발전시킵니다. JADU AR Inc.는 2024년 5월 영화 같은 퀘스트, 영웅 캐릭터, 몰입감 있는 공간 게임 플레이를 사용하여 기업의 현실 세계 환경을 역동적인 배틀 아레나로 변환하는 다인원 참여형 모바일 AR 격투 게임 'Jadu AR Season 1」을 발표했습니다. 이 게임은 LiDAR 센서나 고해상도 카메라 등의 스마트폰의 기술을 활용해, 리얼타임의 인터랙션이나 삼인칭 시점에서의 AR 전투를 실현하는 것으로, 기업의 체험을 향상시켜, AR 모바일 게임의 새로운 표준을 설정합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 태와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Augmented reality (AR) mobile games are interactive digital games that blend virtual elements with the real-world environment using AR technology. These games enhance player engagement by overlaying 3D objects, characters, and effects onto the physical surroundings through mobile devices. AR mobile games offer immersive, dynamic experiences by utilizing smartphone cameras, sensors, and real-time data processing.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main types of augmented reality mobile games include adventure, puzzle, sports, simulation, and other genres. Adventure games involve exciting or unusual experiences, often with risk, exploration, or new challenges, such as traveling to unknown places, engaging in thrilling activities, or undertaking daring tasks. These games are available on platforms such as iOS, Android, Windows, and others, and are supported by devices such as smartphones, tablets, and AR glasses. Augmented reality mobile games cater to a wide range of end users, including casual gamers, hardcore gamers, educational institutions, enterprises, and social gamers.

The augmented reality mobile games market research report is one of a series of new reports from The Business Research Company that provides augmented reality mobile games market statistics, including augmented reality mobile games industry global market size, regional shares, competitors with an augmented reality mobile games market share, detailed augmented reality mobile games market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality mobile games industry. The augmented reality mobile games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality mobile games market size has grown rapidly in recent years. It will grow from$9.18 billion in 2024 to $10.88 billion in 2025 at a compound annual growth rate (CAGR) of 18.5%. The growth during the historic period can be attributed to the growing consumer interest in augmented reality gaming, increasing disposable income, larger screen sizes on tablets, the rising popularity of mobile gaming, and advancements in computational power and graphics technology.

The augmented reality mobile games market size is expected to see rapid growth in the next few years. It will grow to$21.18 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth during the forecast period can be attributed to increased smartphone penetration, the rise of location-based games, the growing popularity of gamification, rising investments in augmented reality development, and increasing customer demand for immersive gaming experiences. Key trends in the forecast period include the adoption of cloud computing, technological advancements, strategic collaborations, the integration of social media features, and the development of advanced digital infrastructure.

The growing smartphone penetration is expected to drive the expansion of the augmented reality (AR) mobile games market. Smartphone penetration refers to the percentage of the population in a specific region or demographic that owns or uses a smartphone, indicating how widespread smartphone adoption is in that area. The increasing smartphone penetration is mainly driven by the growing affordability of smartphones, which has made them more accessible to a larger segment of the population across both emerging and developed markets. Augmented reality mobile games contribute to this growth by offering immersive, interactive experiences that encourage users to adopt smartphones and engage with them for enhanced gaming and entertainment. For example, according to the Mobility Report by Ericsson, a Sweden-based telecommunications company, global smartphone subscriptions increased from 6.93 billion in 2023 to 7.16 billion in 2024. As a result, the increasing smartphone penetration is fueling the growth of the augmented reality mobile games market.

Key players in the augmented reality mobile games market are focusing on creating innovative games, such as mobile augmented reality (AR) fighting games, to enhance immersive gameplay and player engagement. A mobile AR fighting game uses AR technology to overlay digital fighting characters onto real-world environments via smartphones, advancing AR mobile games by improving immersion, real-time interaction, and player engagement in physical spaces. For instance, in May 2024, JADU AR Inc., a U.S.-based AR startup, launched Jadu AR Season 1, a multiplayer mobile AR fighting game that transforms players' real-world surroundings into dynamic battle arenas using cinematic quests, hero characters, and immersive spatial gameplay. The game utilizes smartphone technologies such as LiDAR sensors and high-resolution cameras to deliver real-time interaction and third-person AR combat, enhancing the player experience and setting a new standard in the AR mobile gaming landscape.

In March 2022, Niantic Inc., a U.S.-based software development company known for creating location-based AR games, acquired 8th Wall for an undisclosed amount. This acquisition allows Niantic to expand its Lightship platform with 8th Wall's WebAR tools, enabling developers to create immersive AR experiences for a real-world metaverse. 8th Wall Inc., also based in the U.S., is a software company that specializes in developing web-based augmented reality (AR) experiences for mobile games and toys.

Major players in the augmented reality mobile games market are Unity Software Inc., SDLC Corporation, The NineHertz, Juego Studio Private Limited, Kevuru Games LLC, Quy Technology Private Limited, Mtoag Technologies Private Limited, JPLoft Solutions Private Limited, Nilee Games And Future Technologies Private Limited, StudioKrew, CMExpertise Infotech Private Limited, Logic Simplified Private Limited, Capermint Technologies Private Limited, GameAnax Inc., Genesis Augmented Private Limited, Infocom Software Private Limited, Studd Technology Solutions, Whimsy Games Ltd., Ediiie, GenixBit Labs Private Limited, ITAIMS, Tanthetaa Software Studio.

North America was the largest region in the augmented reality mobile games market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality mobile games report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the augmented reality mobile games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The augmented reality mobile games market consists of revenues earned by entities by providing services such as game development, augmented reality (AR) content creation, in-game advertising, cloud-based gaming solutions, and multiplayer server management. The market value includes the value of related goods sold by the service provider or included within the service offering. The augmented reality mobile games market also includes sales of AR headsets, motion tracking sensors, gaming smartphones, augmented reality (AR)-compatible controllers, and spatial computing devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Augmented Reality Mobile Games Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on augmented reality mobile games market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for augmented reality mobile games ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The augmented reality mobile games market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Augmented Reality Mobile Games Market Characteristics

3. Augmented Reality Mobile Games Market Trends And Strategies

4. Augmented Reality Mobile Games Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Augmented Reality Mobile Games Growth Analysis And Strategic Analysis Framework

6. Augmented Reality Mobile Games Market Segmentation

7. Augmented Reality Mobile Games Market Regional And Country Analysis

8. Asia-Pacific Augmented Reality Mobile Games Market

9. China Augmented Reality Mobile Games Market

10. India Augmented Reality Mobile Games Market

11. Japan Augmented Reality Mobile Games Market

12. Australia Augmented Reality Mobile Games Market

13. Indonesia Augmented Reality Mobile Games Market

14. South Korea Augmented Reality Mobile Games Market

15. Western Europe Augmented Reality Mobile Games Market

16. UK Augmented Reality Mobile Games Market

17. Germany Augmented Reality Mobile Games Market

18. France Augmented Reality Mobile Games Market

19. Italy Augmented Reality Mobile Games Market

20. Spain Augmented Reality Mobile Games Market

21. Eastern Europe Augmented Reality Mobile Games Market

22. Russia Augmented Reality Mobile Games Market

23. North America Augmented Reality Mobile Games Market

24. USA Augmented Reality Mobile Games Market

25. Canada Augmented Reality Mobile Games Market

26. South America Augmented Reality Mobile Games Market

27. Brazil Augmented Reality Mobile Games Market

28. Middle East Augmented Reality Mobile Games Market

29. Africa Augmented Reality Mobile Games Market

30. Augmented Reality Mobile Games Market Competitive Landscape And Company Profiles

31. Augmented Reality Mobile Games Market Other Major And Innovative Companies

32. Global Augmented Reality Mobile Games Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Augmented Reality Mobile Games Market

34. Recent Developments In The Augmented Reality Mobile Games Market

35. Augmented Reality Mobile Games Market High Potential Countries, Segments and Strategies

36. Appendix

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